Softention

1. Intro: What Makes a Bra Feel “Soft Intention” Every Soft Intention bra starts long before it reaches your hands.Behind each piece is a team of designers, material scientists, and garment makers ...

  1. Intro: Not Just Another Bra There’s a reason the Jelly Bra is trending — it’s not hype, it’s comfort that speaks for itself.From long workdays to lazy Sundays, women are swapping their old und...

1. Comfort Starts with Fabric Ever wondered why some wireless bras feel soft but lose support after a few wears?At Soft Intention, we took a different path — one that blends science and comfort.Our...